So you’re the Internet Manager, General Manager or owner of a dealership and also the responsible party for increasing lead volume for your dealership. The options for spending a marketing & advertising budget are endless ranging from newspaper to TV to radio ads. You want to make sure you’re smart about where you invest your money and that you get the most bang for your buck.
Starting a PPC (Pay-Per-Click) campaign with Google Adwords is probably the most effective way to reach targeted car shoppers online and drive website traffic to increase your leads immediately.