%
mobile CTR
X
more leads
%
lower CPL

Goals

  • Target improved search visibility—particularly with the 65% of website visitors using mobile—for used-car-related keywords, with early adoption of pay-per-click (PPC) advertising.
  • Capture more used-car shoppers on mobile devices with radius targeting and higher bids on AdWords campaigns

Our Approach

  • Worked with a Google AdWords Premier SMB Partner to run pay-per-click (PPC) AdWords
  • Built a strategy involving new and used cars to expand reach and target specific keywords
  • Create a service campaign to drive more visibility for the service department

Goals

  • Target improved search visibility—particularly with the 65% of website visitors using mobile—for used-car-related keywords, with early adoption of pay-per-click (PPC) advertising.
  • Capture more used-car shoppers on mobile devices with radius targeting and higher bids on AdWords campaigns

Our Approach

  • Worked with a Google AdWords Premier SMB Partner to run pay-per-click (PPC) AdWords
  • Built a strategy involving new and used cars to expand reach and target specific keywords
  • Create a service campaign to drive more visibility for the service department

Results

  • eBizAutos directed 67% of Choice Automotive’s ad budget to mobile over two years, increasing the clickthrough rate (CTR) from 1.54% to 4.08% for general used-car campaigns and the overall CTR from 2.34% to 4.88% across all devices and campaigns.
  • With 100% lead tracking in place, Choice Automotive acquired actionable data to quantify their return on investment, and tripled their leads over the course of several months.
  • Cost-per-lead (CPL) fell to under $20 from just under $30 the previous year, with Choice Automotive generating 766K impressions on search campaigns alone.
  • “AdWords lets us manage how we show up in Google search, with great results!”

    Gabriel Romero, General Manager, Choice Automotive

    Gabriel Romero, General Manager, Choice Automotive
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