Stevens Creek Buick Pontiac GMC, located in Santa Clara, CA, is billed as an “Internet dealership”. Spearheaded by General Manager Jason Mattia, and Internet Director Robert Jordan, the Stevens Creek Internet department currently generates 37 percent of overall dealership sales. With a current year-over-year sales volume increase well in the excess of 100 percent, they are on track to see similar growth over the next 12 months. To what do they attribute their success? Certainly a well honed Internet strategy. But, the one tool they would keep over all others is eBizAutos.

“If you could keep only one tool from your current interactive arsenal, what would it be?

Mattia: We’re in agreement in saying that our partnership with eBizAutos is the one thing that we would never want to be without. When Robert first joined the company, one of our primary concerns was finding a robust control center for all of our online marketing efforts. eBizAutos has provided us with that, and much more.

Jordan: eBizAutos is the hub for everything we do. We use its online management system to upload our inventory onto our web site, and it has customizable templates that we can manage, so that all of our listings are branded the same. It is also easy for us to push listings out to in excess of 100 automotive commerce web sites. Its system also provides us with powerful analytic tools for research, complete control over inventory display and pricing, and powerful search engine optimization built into each listing. Without its service, we could not be as efficient.”

Stevens Creek is at the forefront of automotive Internet commerce and they recently shared their thoughts with Digital Dealer Magazine. Read entire article: http://www.digitaldealer-magazine.com/index.asp?article=1524