Dealer Success: Mercedes-Benz Case Study | 70x Return on Investment
The New eBizAutos Elite Platform. Increasing Numbers Immediately.
Quick Scan: After upgrading from the eBizAutos Legacy Platform to the new Elite Platform, this Mercedes-Benz dealership went from 751 clicks in July to 1,669 clicks in October. PPC Internet Leads grew from 33 in July to 139 in August, and then to 155 in September. All while the cost to acquire leads decreased by more than half.
Elite Provides More Success
When you’re already successful online, how much more successful can you get? One nationally recognized Mercedes-Benz dealership and long-time eBizAutos client recently found out after upgrading to our newest Elite Platform (which launched Summer 2011). We could write pages of details, but actual numbers tell the best story on the tremendous gains seen after this dealership made the upgrade to Elite.
More Clicks to the Dealer’s Site
751 clicks per month with Search Engine Pay-Per-Click Advertising is strong. 1,669 is stronger, more than double. After upgrading from the eBizAutos Legacy Platform to the new Elite Platform, this Mercedes-Benz dealership went from 751 clicks in July to 1,669 clicks in October.
How will you be able to tell if the Elite Platform is working? It’s easy to tell when your PPC Internet Leads grow from 33 in July to 139 in August, and then to 155 in September. See direct results with the new Elite Platform with more traffic walking through the front door, on the phone and sending emails.
Lowering Dealer’s Cost per Lead
While the numbers increased exponentially, the actual “Cost-per-Click” got lower, dropping in price the first four months that the Elite Platform was launched. We adjust several dealership metrics on a daily (sometimes hourly) basis for optimal performance with minimal spending. Lowering a dealership’s “Cost-per-Click” is an efficient and direct way to reduce expenses.
Website visits and leads increased, but the cost to acquire leads actually decreased quickly… and by more than half! In July the average cost per lead was $23.99. It only took one month to lower the cost to $10.79, and was lowered even more over the next two months. With the eBizAutos Elite Platform lowering the cost per lead, this Mercedes-Benz dealership received more for less.
All of this approximately equates to a 70x Return on Investment from the eBizAutos Elite Platform Pay-Per-Click advertising for this dealer.