Understanding the Importance of Keywords is Fundamental to Online Success
Having a website that’s optimized for keywords allows more customers to find your dealership quickly and easily, which leads to more business for your sales, service and parts departments. There are 1,000’s of keywords and sets of keyword combinations that people use when searching for new cars, used cars, service and parts.
Just in case you were wondering what keywords are: Keywords are the words people type into search engines when searching for specific items online. For example, someone in San Francisco looking for a new Porsche would probably type something such as: “San Francisco 2012 Porsche 911”
When Your Website is Properly Managed for Keywords
The better your dealership’s website is optimized for keywords, the higher your site shows up within Google, Yahoo or Bing Search Engine results. The higher your website is, the more it is seen and clicked, leading to more online success for your dealership.
When Your Website is Poorly Managed for Keywords – the Opposite Effect
Unfortunately, the inverse of the above is true. If your dealership’s website is not optimized for keywords or poorly optimized for keywords, the lower your site shows up within Google, Yahoo or Bing Search Engine results – or worse, not at all. The lower your website is, the less it is seen and clicked, leading to unsatisfactory online performance for your dealership. There are some studies that show that less than 12% of people doing a search on Google, Yahoo and Bing ever even go to page two of the search results.
The Keyword Goal for Dealerships
It’s simple. Your dealership should strive to show up in 1ST, 2ND or 3RD place on the top of Page One of Google, Yahoo or Bing for as many keywords and sets of keyword combinations as possible.
How Does Your Dealership Know Where It Stands?
Knowing how to measure and monitor your dealership’s website keyword performance can be difficult for a dealership to do by itself. We know this from years of experience. eBizAutos has expensive, time-consuming and elaborate systems in place with an entire department full of specialists to measure your dealership’s keywords on a consistent and ongoing basis. This is one of the top advantages our Elite Platform customers receive.
How Well Are Your Competitors Doing with Keywords?
In addition to adjusting your dealership’s website to achieve optimal performance levels with keywords, our Elite Platform keyword specialists can monitor and measure your direct competitor’s keyword performance to let you know a comprehensive picture of not only how your dealership is performing, but HOW WELL YOU ARE PERFORMING IN COMPARISON TO YOUR COMPETITION.
What’s Effective Today May Change Tomorrow
Using keywords optimally is a constantly changing process with factors changing several times a year. Google, Yahoo and Bing are constantly changing algorithms which has a critical effect on keywords. You can read more about that here:
Let eBizAutos Do the Keyword Work for You
eBizAutos knows how to optimize dealership websites for keywords, sets of keyword combinations and all the variations that customers use when searching for your dealership’s sales, service and parts departments. Let us prove it to you. Try our Elite Platform today, and begin seeing results almost immediately. Read more about the results we’ve achieved for other dealerships here:
Learn How Our Elite Platform Can Take Your Dealership to the Top
See how far up the search results our Elite Platform can can move your dealership. Call us today and we’ll be happy to talk with you more about the steps we’ll take to make sure your dealership shows up on top of Google when customers type in their keywords. Contact an eBiz Advisor at 888-892-1275. Thank you.