Dealers can now opt to include a graphic “Call to Action” lead button on both the Search Results Page and the Vehicle Detail Pages of the website. The large graphic button image is an alternative to the current “Request More Info” button, and when this graphic button is in use, there is an additional option for a second, smaller graphic button that triggers the “Make an Offer” lead form. Both lead names can still be customized, so either the large or the small button can be replaced with a custom call to action: such as “Get Your ePrice” or “Schedule a Test Drive” etc.
To activate the new option, log into your Control Panel and navigate to: Settings > Leads > Additional Settings. Here, you will be able to select a graphic button, or keep the existing “Request More Info” button. Custom buttons can be created by our Graphic Design Team in addition to the standard versions that are available to all accounts. Contact your Support Advisor today to get started. Please note that even if you choose to use a Graphic Button rather than the Standard button, that the “Custom Lead Name” will still be shown on the lead form, and in your Lead Manager- so be sure that the Lead Name matches the Graphic Button you’ve selected.
In addition to these Graphic Button Images, we have also added a new pricing display option that allows your prices to be shown with a “Strike Through.” Using this new setting, you can add a strike through for either the high price, the low price, or both. For example, you can emphasize the low price by adding a Strike-Through to the High Price.
This setting can be activated in the Pricing Display Settings in Control Panel, and is a third option in the “Display in Gallery?” drop-down for each the High and Low Price, for each New and Pre-Owned Vehicles. These settings are located in: Control Panel > Settings > Inventory > Price Display Settings> #1: Vehicle Pricing Display.
Try out the Call to Action buttons today. Have questions or need help? Contact your Account Manager today at (800) 987-3249 for quick assistance.
