In business since 2001, Houston-based Honda of Spring sells and services new cars and has a large pre-owned operation as well. The dealership is a member of the Penske Automotive Group franchise, one of more than 170 across the United States. It was one of the first in its franchise to adopt digital marketing, after which it moved quickly to the highest-ranked position of Honda dealers in the Houston area.
“They gave me the knowledge and confidence that they were working in my best interest.”Chuck Jett
Hendrick Motors Of Charlotte
Hendrick Motors of Charlotte is a large automotive dealership that offers an extensive selection of new and used Mercedes-Benz models as well as certified pre-owned cars, coupes, convertibles, and more. Like many dealerships, Hendrick Motors has historically relied on traditional advertising. However, about three years ago, it ramped up its digital marketing and is now spending roughly 65% of its budget on digital and the remainder on traditional advertising.
“I can see a correlation in the traffic to our website to our sales.”Ed Keady
VP and General Manager