Dealer Success: Mercedes-Benz Case Study | 70x Return on Investment

The New eBizAutos Elite Platform. Increasing Numbers Immediately.

When you’re already successful online, how much more successful can you get? One nationally recognized Mercedes-Benz dealership and long-time eBizAutos client recently found out after upgrading to our newest Elite Platform (which launched this summer).

We could write pages of details, but actual numbers tell the best story on the tremendous gains seen after this dealership made the upgrade to Elite.

70x Return on Investment within Four Months

Dealership Leads went from 33 to 173 in Only 4 Months!

4 Graphs Showing Better Results with Lower Costs

Clicks

751 clicks per month with Search Engine Pay Per Click Advertising is strong. 1,669 is stronger, more than double. After upgrading from the eBizAutos Legacy Platform to the new Elite Platform, this Mercedes-Benz dealership went from 751 clicks in July to 1,669 clicks in October.

Clicks Increased from 751 to over 1,600 Within 4 Months

Leads

How will you be able to tell if the Elite Platform is working? It’s easy to tell when your PPC Internet Leads grow from 33 in July to 139 in August, and then to 155 in September. See direct results with the new Elite Platform with more traffic walking through the front door, on the phone and sending emails.

ealership Leads went from 33 to 173 in Only 4 Months!

Cost per Click

While the numbers increased exponentially, the actual “Cost per Click” got lower, dropping in price the first four months that the Elite Platform was launched. We adjust several dealership metrics on a daily (sometimes hourly) basis for optimal performance with minimal spending. Lowering a dealership’s “Cost per Click” is an efficient and direct way to reduce expenses.

Lowered Cost per Click

Cost per Lead

While website visits and leads increased, the cost to acquire leads actually decreased quickly… and by more than half! In July the average cost per lead was $23.99. It only took one month to lower the cost to $10.79, and was lowered even more over the next two months. With the eBizAutos Elite Platform lowering the cost per lead, this Mercedes-Benz dealership received more for less.

Lowered Cost per Lead

Quick Summary

All of this equates to approximately a 70x Return on Investment from the eBizAutos Elite Platform Pay Per Click advertising for this dealer.

70x Return on Investment within Four Months

2 Responses to “Dealer Success: Mercedes-Benz Case Study | 70x Return on Investment”

  1. Mark says:

    How much for this Elite Platform? Can I see a Demo? Please call after 10.30 am.

    • eBizAutos says:

      Mark,

      Thank you for your interest! Sure, we’ll be happy to show you a Demo of the Elite Platform. We can do that over the phone in a short amount of time and walk you through all the key features of the platform while answering your questions about how it would integrate with your dealership.

      Our Sales team will be in touch shortly to coordinate a time that works well for you. Just so you have the number handy, we can also be reached at 888-892-1275.

Leave a Comment